Creativity consultants: how do they help?


In this article by Paul and Sarah Edwards, Starting a Creativity Consultant Business, the subject of creativity consultants is being discussed. They say that only the organizations that center in innovation will be able to attract the interest of investors. Only innovative companies stay in the competition. The author Richard Florida points out in his book, the flight of the creative class, that they face tough, worldwide competition for creative talent. And that’s where creativity consultants started. Creative consultant help individuals develop creative thinking to compete, to be effective, and to stand out in the current economy. They also help organization discover a problem, analyze it, and find a creative solution through recognizing opportunity. Creativity consultants often provide a combination of project consulting and training to client organizations and companies. The first part (project consulting) involves facilitating task groups organized to points out a problem a company faces and help them recognize the opportunity to benefit from it. The training part involves presenting workshops to develop creativity in participating employees. Some companies are interested in creativity consultants to get help in their marketing tasks such as choosing a product, slogan, and logo. Sometimes creativity consultants doesn’t only help in a companies’ task, it also tracks the development of their tasks. Creativity consultants usually start their service with non-profit organizations or with smaller organizations.